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Top four advertising strategies that will be affected once third party cookies are gone according to industry leaders

Top four advertising strategies that will be affected once third party cookies are gone according to industry leaders

According to a recent report by Aroscop which aims to uncover the key challenges the programmatic advertising industry anticipates after the third party cookies are gone, the top four advertising strategies that will be massively affected by fading away of the 3rd party cookies according to the respondents were the following : Frequency Capping, Personalization, Behavioral Targeting & Retargeting. A majority (more than 50%) of all the respondents believe that these four will have Major to Severe affect by the changes to come. Other advertising strategies won’t go unaffected as well. The sample was composed of over 450 marketers, advertisers, publishers and technology providers in the programmatic advertising space. Agencies & Brands make up over 71% of all survey respondents. Technology Providers & Online Publishers comprised 19% & 10% of the respondents respectively.

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