At any given moment, 1 million people are connected on Twitch and watch the half-million people who play video games every day.
The public, considered massive, can be on par with a national cable network.
An interesting platform for advertisers
As a reminder, Amazon bought the streaming platform in 2014 for $ 970 million. However, Twitch manages its advertising business independently of Amazon Advertising. The streaming platform ticks three coveted boxes for advertisers: a supply of video advertising, a small and committed user base of 15 million unique visitors per day and access to a young and male audience.
With a solid foundation of work with entertainment and gaming brands, Twitch takes its advertising industry seriously, which means serving advertisers who want to reach young men – not just active players .