Twitter trial “Blue” subscription service
Twitter have launched a paid subscription service in Canada and Australia. Named “Twitter Blue”, the service allows users to undo tweets, manage their bookmarked content on the platform, and change the colour of their app icon. What Blue doesn’t offer, however, is a completely ad-free service, with subscribers still set to receive sponsored posts.
Blue is Twitter’s first ever paid-for subscription offering, as well as the first to consumer-centric to emerge from any of the world’s top social media platforms. On top of the additional features, subscribers will have access to “dedicated subscription customer support”, although Twitter have stated that this won’t stretch to increased content moderation.
Currently priced at CAD $3.49 (£2.04) and AUD $4.49 (£2.46) per month, Blue comes as Twitter explore new revenue streams, including their “tip jar” and “Super Follow” offerings. However, this launch is not the end for the original, free version of the platform, say product managers Sara Beykpour and Smita Mittal Gupta. “[A] free Twitter is not going away, and never will. This subscription offering is simply meant to add enhanced and complementary features to the already existing Twitter experience for those who want it,” they said in a joint statement.