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The state of streaming in 2021 (Q3)

The state of streaming in 2021 (Q3)

Conviva’s State of Streaming Q3 2021 shows that CTV ad impressions were up over 30% in this quarter compared to the previous one.

Given that streaming is up 266% over the past three years and so many people predicted the pandemic lockdown period to be the pinnacle, it’s almost inconceivable that it continued to grow this quarter, up 21% over Q3 2020. Not only that, but streaming platforms are investing heavily in video content on social media, particularly YouTube. So, it seems that streaming video—whether it’s a massively popular streaming show, a trailer promoting that show on YouTube, or a range of TikTok video fan reactions—will continued to entertain populations the world over.

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