Why advertisers are leaning into digital publishing strategies

The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more direct data solutions to ensure return on investment and maximize the impact of their advertising spend. While change is always difficult, it’s not necessarily a bad thing.

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